Digital Marketing
Get found and grow. SEO, paid media, and full-funnel campaigns engineered to bring you the right traffic and turn it into real customers.
Independent Research and Marketing Studio
Let's Grow Your
Brand Together
We help brands get seen, engaged with, and chosen. Blending sharp research, smart strategy, and real data into marketing that actually moves your business forward.
What We Do
Tailored to where your brand is.
Everything you need to get seen, grow your audience, and turn attention into real customers.
Influencer Marketing
Reach new audiences through the creators they already trust. We find the right voices, run the collaborations, and keep it authentic.
Social Media
Show up with a point of view. We manage, create, and grow your presence so your brand stays top-of-feed and top-of-mind.
Data & Insights
Marketing you can measure. We turn analytics into clear, honest reporting that guides every decision you make next.
The deep research and intelligence that big decisions demand — plus the full marketing toolkit.
What sets me apart
Research
Foundational understanding of your category, your audience, and the culture around you — the evidence that de-risks your biggest bets.
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Brand & Product Research
Company, category, culture, and consumer deep dives.
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Audience Identification & Personification
Market sizing, segmentation, design targets, and profiles.
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Quantitative & Qualitative Research
Survey design, execution, and reporting.
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Social Listening
Mentions, behaviors, and trends that surface new business opportunities.
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AI
Custom-built products that streamline your processes.
Plus the full marketing toolkit
Digital Marketing
SEO, paid media, and full-funnel campaigns that bring the right audience and convert it.
Influencer Marketing
The right creators, authentic collaborations, and reach into new, trusting audiences.
Social Media
A clear point of view, managed and grown across platforms to stay top-of-mind.
Data & Insights
Clear, honest reporting and intelligence that guides every decision you make next.
Experience
Brands I've worked with.
WhatsApp
Popeyes
NYX
DoorDash
Buldak
Vital Farms
Progressive
P&G
Budweiser
Bulleit
Crown Royal Apple
Peacock TV
Reese's
Vroom
Captain Morgan
Bud Light
Michelob Ultra
Laura Mercier
Fossil
Michelin
Volaris
Slim Jim
Mountain Dew Gaming
Reddi Wip
Turtle Beach
Industry expertise
- Beer, Wine & Spirits
- Food & Snacking
- Beauty & Personal Care
- Restaurants & Delivery
- Media & Entertainment
- Gaming & Consumer Tech
- Automotive & Mobility
- Travel
- Financial Services & Insurance
- Retail & Fashion
- Consumer Packaged Goods
Who I Am
Big-agency rigor. Small-studio attention.
I'm Carolina, a seasoned researcher, strategist, analyst, and marketer. I built this studio to bring the same rigor big agencies promise to brands that actually need someone paying close attention.
Working together is like having a partner who's genuinely invested in helping you grow.
Languages
- English (Native)
- Español (Nativo)
Kind Words
What people say about working with me.
Carolina is a highly talented and resourceful leader. She led the Gut US Data Strategy practice across three offices and multiple projects flawlessly. She is results-driven and always willing to go beyond her role to get a project to the finish line. Her commitment is beyond the charts, and she is always ready to lead or collaborate with cross-functional teams.
There are no challenges too big for Carolina. She's one of those people who just figure things out, one way or another. She's restless and knowledgeable, constantly learning, and a true pleasure to work with.
Carolina's drive and work ethic are exceptional. She is vastly knowledgeable in the social space. From analytics to social listening, she has great insight into a variety of industries, including CPG, Spirits, Fashion, Electronics, Automotive, and Multicultural markets. She communicates and reports on data clearly and eloquently — not only a master at analyzing data, but flawless at creating beautiful, insightful stories with a graphic-design touch. Carolina has an intoxicatingly delightful personality that creatives and clients love to be around. Caro, as I like to call her, always delivers, much of that due to her dedication and time-management skills. I had the opportunity to work with her on a number of social campaigns for Bud Light, particularly the “Dilly Dilly” social amplification and the brand's U.S. Hispanic-market initiatives. Her work was continuously praised both internally and with clients. She is a great team member, and I would cherish the opportunity to work with her again.
Book a Call
Let's talk about your brand.
Pick a time that works for you and grab a spot on my calendar — or send a message and I'll get back to you within one business day.
- Free 30-minute strategy call
- Honest advice, whether we work together or not
- A clear next step by the end of it